How it started

My path into public relations was never something I formally planned; it unfolded naturally, guided by my deep curiosity about people and an instinctive ability to connect. After a personal transformation in which I lost 23 kilos and completely reset my metabolism through a balanced combination of weight training and yoga, many women around me became curious about the changes they saw — not only in my body, but in my energy and wellbeing.

I began simply by sharing what I had learned and bringing friends to a boutique gym where they could follow tailor-made training programs designed to strengthen their bodies and release stress. Word spread quietly, friend to friend, and soon the circle grew. Those same women also discovered the gym’s body treatments and massages, becoming loyal clients.

From there, my role as a connector began to blossom: I introduced a longevity spa specializing in biohacking and anti-ageing protocols to a community of people genuinely interested in becoming the best version of themselves. Opportunities continued to unfold organically — I began representing a renowned Japanese cuisine restaurant, reflecting my personal love for the elegance and purity of this culinary tradition and its beautiful fusion with European ingredients.

Following my passion for contemporary art, I also took on the representation of a remarkable art gallery in Ticino, a collaboration that has been both inspiring and intellectually enriching. Today, I also represent a luxury health clinic in St. Moritz specializing in regenerative medicine and aesthetic surgery, helping people not only improve aesthetically but also heal and strengthen themselves from within. Looking back, every step has grown from authentic relationships and shared values.

My greatest fulfillment lies in discovering the right synergies between exceptional brands and the communities that will truly appreciate them — nurturing those relationships with care so they flourish naturally, bringing lasting benefit and meaning to both sides.